What a ride. We have an iPad for almost a week now and it is such a joy to use. Apple did a great job. Our interest obviously focused on the first digital publications. We checked out newspapers like The New York Times, USA Today and Wall Street Journal, comics by Marvel, and of course magazines. Men’s Health’s iPad app is a bit weak, showing just pdf-like pages which zoomed in look awful. Paris Match does a better job, leaning heavily on photography. GQ sticks to its great artdirection in landscape mode and tries something new in portrait. Time magazine used Woodwing software for its iPad app which seems to work well. The best example of the ideas that also keep our minds at Screenzine busy is Popular Science magazine. As the editor states: “What defines a magazine? Curated expertise – not paper.” Excellent execution and a fresh approach towards this new platform.
You can see some these titles in action in this video.
